Don’t you feel delighted when people would go just out of the way to do something for you. Its a grateful and joyous feeling, ain’t it? Making you feel special. Be it in personal relationships or commercial ones, its always good to know that people care for you and would walk that extra mile to make you smile.
A colleague offering to take your work load off so that you can meet a personal commitment, a friend staying awake whole night to help in finishing your project in time (during the good old MBA days 🙂 ) or a complete stranger coming to your rescue while offering change in a bus or cab when the driver isn’t budging. Its always a genuine humane feeling when incidents like these take place and you feel touched.
Likewise, it gives the same feeling when you are on the receiving end of such gestures as a customer or a client and your service provider is trying to engage in these goodwill initiatives, popularly known in marketing management as “Customer Delight”.
That complementary plate of dessert, one extra scoop of ice-cream, an exciting offer in your regular departmental store offered for being a loyal customer or just some additional discount, things like these kind of make your day and bring on that smile, after a long day’s work.
Who doesn’t like surprises and pleasant surprises like these are most welcome by anyone. Alas, like marketing we don’t have such terminology for making people delighted in day-to-day lives. You know, something like “Person Delight”!!
Anyways, that doesn’t stop us from practicing and even experiencing such incidents. Howsoever, busy we become in our daily lives, I think we must always remember and make it a point to give back such delightful moments to others around us and not just take them for granted. It is indeed a heavenly feeling when you make a quite serious or sad person smile. After all, happiness is a cyclical process and a smile is always contagious!!